Our mission is to serve the everyday Indonesian woman, in her every fashion lifestyle need, everywhere in Indonesia. So she can feel more confident, happy and beautiful. This is our way of bettering the world.

Our goal is to be #1 in Fashion Lifestyle. To get there, we must not only serve those who have, like wealthy socialites living in Jakarta; but also those who do not have, like the majority of women living in areas with little to no modern retail. They do not have affordable access to the latest fashions.

We engage and serve millions of sistas every month, and make a significant impact on our country.